Tuesday, December 31, 2019

Is It Hard To Define Integrity - Free Essay Example

Sample details Pages: 4 Words: 1333 Downloads: 6 Date added: 2019/05/13 Category Society Essay Level High school Tags: Integrity Essay Did you like this example? Integrity is defined as having honest qualities while also having strong moral principles. Thus showing that when people break the rules to demonstrate their personal values they are upholding their strong integrity. This means that rule following isnt always a requirement because, in some circumstances people must methodically weigh the consequences versus the benefits of cheating for survival. In times of extreme stress and pressure from the classroom, life, or even war, people must cheat to survive. Cheating breaks the rules of the classroom, society, but can be justified by outside pressure and extreme expectations. Students in schools are compared to others intelligence through state standardized tests, grades, gpas, and SAT or ACT test scores that decide which college they go to. This intimidates many students and stresses them out. This causes many of them to look for alternative ways to succeed. Students feel responsibility in school from parents to get good grades and make it into a good college. There is usually pressure or something significant going on in a students life in which theyre not getting enough support to do this work, so cheating becomes a coping mechanism. (Walker). Don’t waste time! Our writers will create an original "Is It Hard To Define Integrity?" essay for you Create order People arent born in life wanting to cheat in life and get ahead of others. This mindset is taught through high standards and comparison to others in school, such as; tests, projects, and grades. Students under scrutiny for high test scores feel the need to cheat to please others and feel validated in their school work that they work so hard on. If a student tries the best they can and cant get the grades they want; they turn to cheating to help them achieve their burdensome goals. While in reality, adults should be supporting the student and not put so much stress on grades and test scores. Students recognize cheating, but blame it on others. Adults and peer pressure play a big role in the stigma surrounding the increased level of cheating. When students cheat they usually cite individual misjudgement on the part of themselves or their peers, they also pointed to external factors and the climate and structure of the school, namely pressure they felt from adults and their peers. (Wal ker) Adults wanting their students to achieve the best of their abilities often dont know when the academic pressure is too much. Expectations of straight As and perfect SAT scores must be set aside for the student to feel relaxed at home and in the classroom. This will improve their performance and cause a less corrupted learning environment that doesnt only focus on scores. Parents may compare their child to their siblings or other friends, and feel guilty that they were inadequate parents when their child isnt the highest scoring student. From this place of blame, parents put exorbitant standards and pressure on their children. While the parent should be surrounding their pupil with all the resources, and time they need to feel confident on tests and essays. When people feel stressed and too much pressure from adults and life, they start to cheat to survive the harsh conditions theyre living with. This does break the traditional rules of the classroom and society, but can sometimes feel necessary in severe circumstances. When the consequences of cheating or dishonesty are outweighed by the benefits; such as, public service to safety or food for your family, a persons integrity isnt breached. Edward Snowden is a computer professional who formerly was contracted by the C.I.A before he worked at the N.S.A that detected threats to government computer systems in Hawaii. Edward Snowden revealed the U.S. governments extensive project that intercepted electronic communications and his great public service that more than outweighs any breach of trust he may have committed (Cassidy). The government is known for having secret projects and missions that intrigue the public. Thats how some television shows are created and become popular. When characters in those shows breach protocol theyre either classified as traitors or heroes. The decision to endanger his life and career for the general public shows bravery. Snowden didnt have to release that information, but he chose to out of concern and care for safety of the public. The N.S.A is the national security agency that deals with American defense. Their job is to protect the U.S from foreign threats and keep the country secure. Snowden exposed the extent of N.S.A collection of information about telephone calls made by millions of Americans, as well as e- mails and other files of foreign targets and their American connection (Toobin). Although Snowden knew that there were going to be huge consequences for his actions, his conscience knew that this project couldnt continue. The tracking of American allies could turn countries against each other and endanger the publics lives more than not knowing terrorists text messages. The most dangerous terrorist groups have already figured this out and dont use electronic communications, like Al Qaedas base in Pakistan. If the N.S.A was hacked, millions of peoples private information could be floating around the world with potential terrorists getting ahold of addresses, credit card information, and phone calls. This could enable terrorist groups to organize larger crimes with their access to private data. The benefits of public safety outweigh the potential harm of cheating or dishonesty. A persons integrity isnt breached when information is revealed. Integrity damaged by cheating can be repaired through hard work, commitment, and persistence to personal morals and societal n orms. Mademoiselle Loisel was a French women born into a poor family; she married a minor official, but always longed for more. When Mme. Loisel started doing heavy housework, to perform the hateful duties of cooking. She washed dishes, wearing down her shell-pink nails scouring the grease from pots and pans (de Maupassant). When Mme.Loisel started to have to do all the work around the house, she learned her lesson of greed. If she hadnt had so much greed as to want to be an upper class women, she would never have gotten into this situation in the first place. Her excessive wanting for what wasnt hers clouded her judgement and view of life and what it has to offer. Loisel had plenty of good things in her life; she just didnt realize them till after her misfortune that drove her through years of hard work Mme. Loisel loses her friends diamond necklace and must find means of getting money to buy a new one. Mme. Loisel and her husbands hard work and labor reverse her misjudgements and dishonesty to herself. She became a peasant women, basket in arm, guarding sou by sou her scanty allowance, she bargained with the fruit dealers, the grocer, the butcher, and was insulted by them. (de Maupassant) Mme. Loisel and her husband embrace the life theyre thrown into and learn to live with less than they had before. Loisel grasps the importance of appreciating what you have and learns bargaining. She also become less sensitive and delicate with all the labor she must do, and emotional abuse ensued by harsh bargaining. If someone works hard enough, shows commitment, and persistence, their integrity can be restored from cheating. Breaking rules is a way for a person to show their integrity. As not all rules are fair to everyone in society. Rule following isnt always a requirement based off the definition that its being honest and having strong morals that makes you have integrity. If a rule is unjust to your personal morals, it may be justifiably broken. Students feeling intense stress in classroom look for alternatives, people feel they can cheat when the benefits outweigh the consequences, and if someone does damage their integrity they can heal it through hard work. Integrity has many gray areas in what defines cheating and breaking your integrity. Its a highly debated topic and should remain this way. Everyone has different views and opinions that are important to acknowledge, but no one person is ever correct.

Monday, December 23, 2019

Why Truman Ordered The Dropping Of The Atomic Bomb

Jaehun Lee F Block, APUSH 3/14/16 Option A, Option B, or Both?: Why Truman Ordered the Dropping of the Atomic Bomb Throughout American history, the art of war has become increasingly advanced and geared to kill more people. This was especially true in the early 20th century with World Wars I and II, when tactics and weaponry were being developed with the objective of mass destruction (i.e. total war, civilian bombing, etc.), and reached its climax in the dropping of atomic bombs on Hiroshima and Nagasaki in August of 1945. The atomic bomb was a revolutionary invention that raised many questions, most comprehensively, why? Why did we drop the atomic bombs? This question regarding the motivations behind dropping the atomic bomb has been mostly buried by the actual event. While Truman himself stated in an August 1945 radio address and further emphasized in his 1955 memoirs that the atomic bombs were dropped in order to â€Å"shorten the agony of war, [and] save the lives of thousands and thousands of young Americans† (Doc H), historians and government officials are split on the issue of the t rue motivations behind dropping the a-bombs. However, given his sour relationship with Stalin, it is clear that Truman intended the bomb to be used more than merely as an atomic weapon. When the Truman Administration made the decision to drop the atomic bombs, it was both military and diplomatic. The decision was militaristic in that it tried to end the war with Japan in the most efficientShow MoreRelatedThe Atomic Bomb Was A Revolutionary Invention1528 Words   |  7 Pagesreached its peak with the US dropping atomic bombs on Hiroshima and Nagasaki in August of 1945. The atomic bomb was a revolutionary invention that raised many questions, most comprehensively, why? Why did we drop the atomic bombs? This question regarding the motivations behind dropping the atomic bomb has been mostly buried by the actual event. While Truman himself stated in an August 1945 radio address and further emphasized in his 1955 memoirs that the atomic bombs were dropped in order to â€Å"shortenRead MoreThe Dropping Of The Atomic Bomb Essay1734 Words   |  7 PagesThe dropping of the atomic bomb was used to save American lives; the most common excuse as to why President Harry Truman decided to drop the atomic bomb on Japan. In Major Problems in the History of World War II it has been discussed in the chapter The Atomic Bomb and the End of World War II that former President Truman recalled how he learned about the atomic bomb project as well as the public opinion on the Atomic Bomb. I believe that the solution that Truman gave when dropping the Atomic BombRead MoreAtomic Bomb Dbq949 Words   |  4 Pagesof one of the most destructive weapons known to humanity occurred within the United States. This weapon, known as â€Å"the atomic bomb,† was used on the two Japanese cities: Hiroshima and Nagasaki, re sulting in a death toll unprecedented by any military weapon used before and an immediate, unconditional surrender. Some historians believe President Truman decided to drop the atomic bomb in order to intimidate the Soviet Union whereas others believe it was a strictly military measure designed to force Japan’sRead MoreEssay Pres, Truman Atomic Bomb Decision1421 Words   |  6 PagesPresident Trumans Decision to drop the Atomic Bomb on Hiroshima and Nagasaki During World War II the war in Europe ended after the unconditional German surrender at General Eisenhowers Headquarters in Reims, France, May 7, 1945. After the unconditional German surrender in Europe the war shifted to Asia and the Pacific. As the war continued against Japan the Allied forces captured islands such as Iwo Jima and Okinaawa close to Japan brought the Japanese homeland within range of naval and airRead MoreEssay on Atomic Bombing on Japan937 Words   |  4 PagesHiroshima: Was Dropping the Atomic Bomb a Military Necessity? On the morning of August 6th, 1945 at around 8:16 a.m., the United States dropped the first bomb on Hiroshima. This bomb was given the nickname â€Å"Little Boy.† Three days after the first atomic bomb was dropped, on August 9th, 1945 at around 11:02 a.m., the United States dropped a second atomic bomb on Nagasaki. This bomb was given the nickname â€Å"Fat Man.† These two bombs immensely destroyed these cities and took the lives of many peopleRead MoreAtomic Bomb Necessary Essay912 Words   |  4 PagesThe Atomic Bomb – Was It Necessary? â€Å"In 1957, with the arms race in full swing, the Department of Defense had decided it was just a matter of time before an airplane transporting an atomic bomb would crash on American soil, unleashing a radioactive disaster the likes of which the world had never seem.† On August 6, 1945, the first atomic bomb was dropped on Hiroshima, killing 20,000 soldiers and 70,000 – 126,000 civilians. On August 9, 1945, the second atomic bomb was dropped on Nagasaki, killingRead MoreThe Atomic Bombs in Japan1373 Words   |  6 PagesOn August 6th, 1945, the United States dropped an atomic bomb on the Japanese city of Hiroshima without any precedent. The explosion viciously destroyed four square miles of the city and killed 90,000 and injured 40,000. (Weber, â€Å"Was Hiroshima Necessary?†) Three days later, a second atomic bomb stroked the city of Nagasaki which killed approximately 37,000 people and injured 43,000 (Weber, â€Å"Was Hiroshima Necessary?†). These actions of the United States still remain controversial today and the UnitedRead MoreHarry S. Trumans Accomplishments: Dessegregation and Hiroshima1731 Words   |  7 Pagessubject to be analyzed, scrutinized, and debated for the rest of eternity. These decisions are how that man will be judged. Out of the 44 men to hold this honored position, one man, Harry S. Truman, made several proclamations such as the institution of Desegregation in the US Military, the dropping the atomic bombs, and the declaration of the Martial Law, which forever changed our society and the world as we know it. One of Truman’s greatest accomplishments is when he desegregated the Armed ServicesRead MoreWar Crimes Against Harry Truman1743 Words   |  7 PagesHarry Truman Over the course of time there has always been a debate on whether or not Harry Truman should have been convicted of war crimes after the drop of the atomic bombs on Hiroshima and Nagasaki. People believe Truman was innocent, but at the same time a large amount also believe he should have been punished for his actions. Which side one believes to be true depends on the perspective of the situation. An American might believe President Truman was justified for allowing the atomic bombs toRead MoreTruman s President Of The World War II Essay1617 Words   |  7 PagesPresident Truman was faced with extremely difficult decisions within in his few months of being president after FDR’s death. During Truman’s vice presidency he was kept in the dark about a massive secret the United States was constructing. The United States was working on constructing an Atomic Bomb to change the world and the way our military fought forever. The day Vice President Truman became President Truman was the first time he was informed of the Manhattan Project. â€Å"When Truman became President

Saturday, December 14, 2019

The Rapid Expansion Of Urban Spaces Environmental Sciences Essay Free Essays

string(54) " the Forest Survey of India \( FSI \) covered 116 sq\." Rapid enlargement of urban infinites has caused force per unit area on delicate ecosystem of the metropolis. Uneven growing of assorted parts has made migration a serious challenge. Increasing population growing of metropolitan has created concretization of island metropolis and glade of critical flowered resources. We will write a custom essay sample on The Rapid Expansion Of Urban Spaces Environmental Sciences Essay or any similar topic only for you Order Now Thousands of people from assorted parts of the state come to Mumbai every month. Around 43 per cent of metropolis ‘s population considered to be migratory. The prevailing migrators are of rural beginning, coming from assorted parts of the state, with two-third to three-quarterss of all migrators belonging to this class. There are migrators from other states as good but these have been less than one per cent since 1981 ( Census ; 2001 ) . This tendency migration is a Destruction of Rhizophora mangle that was the home ground of several species of fishes have combined to go forth the metropolis ‘s fisher common people of around 50,075 ( Marine Fisheries Census ; 2005 ) panting for endurance. Among assorted grounds economic factors have been the major cause for migration to Mumbai. About 69 per cent of males stated that employment was the chief motivation behind their motion. The information show that the rate of migrators in hunt for better employment has been higher in the late ninetiess. Social grounds such as matrimony and attach toing the household constituted about 90 per cent of female migration. ( Singh 2001 ) Population force per unit area is continuously increasing in the coastal country, so because of this spread outing population Rhizophora mangle is confronting important force per unit area of devastation. Mangroves have been cleared and degraded on an dismaying graduated table during the past four decennaries ( Valiela et al. , 2001 ; Wilkie and Fortuna, 2003 ; Duke et al. , 2007 ) , yet they remain an of import beginning of wood and nutrient merchandises and supply vitally of import environmental services for coastal communities throughout the Torrid Zones ( Balmford et al. , 2002 ) . Climate and Rainfall Kolis of Mumbai Kolis are the traditional fishing community of Mumbai and are the original dwellers of the island metropolis. Fishing is still the chief beginning of their support. The interesting fact is that, Mumbai is derived from the Koli word, ‘Mumba ‘ , which means goddess of H2O. Several records reveal that Kolis have been found in Mumbai from early times. Dr. Gerson district attorney Cunha in the book ‘Origin of Mumbai ‘ describes old Mumbai as ‘the desolate islet of the Mumbai Koli fishermen. The Kolis are reported to hold occupied the land in A.D. 1138 The Koli community has several subcastes, the outstanding 1s are Koli kolis, Mangela Kolis, Mahadeo kolis, Suryawanshi kolis, Vaity kolis, Koli Christians. Kolis are divided into two occupational categories ; Dolkars Vatsad Dolkars are normally rich compared to Vatsad among Kolis. Dolkars pattern angling on big graduated table Vatsads, who are a hapless category of fishermen normally in the employ of the richer members of the community. Work force are largely engaged in angling while, adult females take attention of lodging activities and merchandising of fish in the local market. Lot of their day-to-day activities depend on the fishing season and tidal motion. Koli is the chief linguistic communication spoken by the community, Marathi is another often used linguistic communication among Kolis. What are Mangroves? Mangroves are a group of trees, thenars, bushs, vines and ferns that portion a common ability to populate in boggy saline dirt. These workss have developed unusual versions to the alone environmental conditions in which they are found. Mangrove can be typically refered to an single species. Footings such as Rhizophora mangle ecosystem, mangrove forest, mangrove community and mangrove swamp are used interchangeably to depict the full Rhizophora mangle community ( Smithsonian Inst. 1996 ) . There are around 80 species of Rhizophora mangles found throughout the universe ( Saenger et al. , 1983 ) . Largely they occur within tropical and semitropical coastal countries subjected to tidal impact. Tidal country can be interpreted to intend a shoreline inundated by the extremes of tides, or it can more widely mention to river-bank communities where tides cause some fluctuation in H2O degree but no alteration in salt ( Tomlinson, 1986 ) . There are chiefly two types of Rhizophora mangle ; sole and non-exclusive. Exclusive Rhizophora mangles are the largest group, consisting about 60 species ( Saenger et al. , 1983 ) . These Rhizophora mangles are confined to intertidal countries. Rest 20 species are referred as non-exclusive. Non-exclusive Rhizophora mangles differ from the sole Rhizophora mangle in the sense that these turn sooner in drier and more tellurian countries. Features of Mangrove Mangrove Distribution Mangrove woods comprise up to 50 species of woody halophytes restricted to sheltered saline tidal countries, and one time occupied around 75 % of tropical seashores and recesss ( Ellison 1997 ) . Mangroves are the plats of tropical sheltered shores. Mangroves are found throughout the universe between latitudes 32A °N and 38A °S. The upper and lower bounds of this scope are determined by temperature ( Chapman, 1976 ; Tomlinson, 1986 ) . Mangrove Distribution in India Harmonizing to the Government of India, the entire country of the Rhizophora mangles in India was about at 6,740 sq. Km. this covered about 7 % of the universe mangroves ( Krishnamurthy, 1987 ) and about 8 % of the Indian coastline ( Untawale, 1987 ) . But recent 2005 information of Survey of India, Dehradun shows an extent of 4,445 sq. kilometer. mangrove countries in India. Out of the entire land area, 57 % of the Rhizophora mangles are found on the East Coast, 23 % on the West seashore and the staying 20 % on Andaman and Nicobar Islands. Mangrove Distribution in Maharashtra Maharashtra has 720 kilometer long coastline, which has assorted characteristic characteristics of beaches and bouldery drops flanked by estuaries and spots of Rhizophora mangles. Maharashtra coastal zone extends between the latitude 15 52’N and 20 10’N and longitude 72 10’E and 73 10’E and falls under five territories of Thane, Mumbai, Sindhudurg, Raigad, Ratnagiri. The Rhizophora mangles of Maharashtra are the most diverse among the West seashore and harmonizing to the Forest Survey of India ( FSI ) covered 116 sq. You read "The Rapid Expansion Of Urban Spaces Environmental Sciences Essay" in category "Essay examples" kilometer in 2003. The country under Rhizophora mangles in Maharashtra was 200 sq. kilometer. in 1972-75, which reduced to 108 sq. kilometer. in 1997. Mangroves of Mumbai Mangrove along the seashore of Mumbai ever faced the challenge of assorted anthropogenetic activities over the decennary. In early 1890ss around 37 sq.km. Of Rhizophora mangle existed in Mumbai, largely in Versova, Gorai, Mahim brook, Thane and Ghodbunder. Some sparsely covered spots of Rhizophora mangle are besides found in Bandra, Colaba, Mahul and Malabar Hill. The most commonly happening species of Rhizophora mangle in Mumbai is Avicennia marina, this covers the about 60 per cent of species diverseness. The characteristic characteristic of Avicennia marina makes it tolerable for high salt country. This species besides tolerates pollution including heavy metals such as lead, quicksilver and Cr. Table: Some of the commonly found Rhizophora mangles in Mumbai ( Beginning: Kulkarni, 2007 ) Temperature Mangroves largely occur in countries where the mean temperature of the coldest month is higher than 20A °C and the seasonal scope does non transcend 10A °C. Lower temperature and hoar besides limits the growing and distribution of Rhizophora mangle ( Tomlinson, 1986 ) . Rain Coastal countries which receive ample sum of rainfall, heavy overflow and ooze into the intertidal zone from the backwoods are most suited for Rhizophora mangle. These countries receive extended deposit which provides immense measure of foods, which in bend are favorable for Rhizophora mangle growing ( Tomlinson, 1986 ) . Importance of Mangrove Multifaceted importance of Rhizophora mangle has been realised in recent times but its ecological importance is known to scientific community since 100s of old ages. Importance of Rhizophora mangle can be loosely classified under following caputs: Ecological Importance Mangroves are considered to be the most productive natural ecosystem throughout the universe. Mangrove ecosystem comprise of legion assortments of vegetations and zoologies. Mangrove forest consist of 70 taxonomically diverse tree, bush, thenar and fern species under 27 genera, 20 households, and nine orders that portion a suite of convergent versions to saline, anoxic home grounds ( e.g. Tomlinson, 1986 ; Stewart A ; Popp, 1987 ; Ball, 1988 ; Duke et Al, 1998 ) . Economic Importance Mangroves provide a huge scope of wood and non-wood wood merchandises which are of good economic value such as lumber, fuel wood, medical specialty, thatch, honey, fresh fish, wood coal etc. Legislative Framework for Conservation and Management of Mangrove in India The Indian Forest Act, 1927: Supply protection to â€Å" flora and fauna † . The Indian Forest Act has been applied to the Rhizophora mangle wood of the Sundarbans, which have been declared as a â€Å" Reserved Area † . The Wildlife ( Protection ) Act, 1972: Supply protection to â€Å" flora and fauna † . Although they do non specifically mention Rhizophora mangles, these Acts of the Apostless can besides use to the preservation of the vegetations and zoologies of Rhizophora mangle ecosystem. The Forest Conservation Act, 1980: States that â€Å" No forest country shall be diverted for any non-forestry intent † without anterior blessing of the Government of India. This act has proved really effectual in forestalling recreation of Rhizophora mangle forest country for non-forestry intent. Coast Guard Act, 1978: The concern for â€Å" Marine and Coastal Waterss † has led to formation of a particular force, The act stipulate that Cost guard should battle oil pollution beyond 5 kilometers in the sea and execute surveillance responsibility against international dumping of oil or waste by ship/tanker. The Environmental ( Protection ) Act, 1986: It has a important function in the Conservation and Management of Rhizophora mangle ecosystem. It declares a â€Å" Coastal Regulation Zone † notified in 1991, in which industrial and other activities such as discharge of untreated H2O and wastewaters, dumping of waste and land renewal are restricted in order to protect the Coastal environment. Condition of Mangrove in Coastal Regulation Zone It is stipulated that in instance of Rhizophora mangle with an country of 1000 sq.m or more, would be classified as CRZ with a buffer zone of at least 50 thousand Mangrove is a tropical tree growth, along the seashore and requires saline H2O for its growing. Expert in this field say that Rhizophora mangle are really of import along the seashore for breakage of tides and it is valuable resources holding several direct utilizations. Hence proper the protection of Rhizophora mangle is really of import. ( Chauhan, 2004 ) Prohibited Activities in the Coastal Regulation Zone ( a ) Setting of new industries and enlargement of bing industries ( except those straight related to waterfront or straight necessitating for shore installations ) . ( B ) Industry, managing, storage or disposal of risky substances. ( degree Celsius ) Puting up and enlargement of fish treating units including warehousing ( vitamin D ) Discharge of untreated wastes and wastewaters from industries, metropoliss and other human colonies. ( vitamin E ) Dumping of metropoliss and town wastes for the intent of land filling. ( degree Fahrenheit ) Dumping of ash or any wastes from thermic power station. ( g ) Land renewal bunding or upseting the natural class of saltwater with similar obstructors except those required for control of coastal eroding. ( H ) Mining of littorals, stones and others sub strain stuffs except other minerals non available outside the CRZ countries. ( I ) Construction activities in ecologically sensitive countries. ( J ) Any building activities between the Low Tide line and high tide line except in permitted countries. ( K ) Dressing or changing of sand dunes, hills natural characteristics including landscape alterations. Regulation of Permissible Activities in Coastal Regulation Zone 1. Clearance shall be given for any activities within the CRZ if it requires waterfronts and bow shore installations. 2. The undermentioned activities will necessitate environmental clearance from Ministry of Environment and Forest Govt. of India. a ) Construction activities related to defense mechanism demands for which bow shore installations are required ( e.g. Breakwaters etc. ) . B ) Operational buildings for ports and seaports and beacons necessitating H2O frontage Jetty, waves quays etc. degree Celsius ) Thermal Power Plants ( merely foreshore installations for conveyance of natural stuffs for consumption of chilling H2O and out autumn for discharge of treated waste H2O ) . vitamin D ) All other activities with investing transcending rupees Five Crores. 3. a ) The Coastal provinces and Union district Administration shall fix Coastal Zone Management Plans at the earliest and blessing be taken from Central Govt. in the Ministry of Forest and Environment. B ) Within the Framework of such blessing plans the State Govt./U.T. Administration or local Authorities shall modulate all development and activities within the Coastal Regulation Zone. Misdemeanor of Coastal Regulation Zone has been seen in assorted parts of Mumbai Metropolitan part. Several environmental militants have raised the voice against these misdemeanors. Coastal country is critical to the prosperity of state and normally most productive countries, back uping a wealth of marine resources. With rapid industrialisation, urbanisation, attendant pollutions and consuming resources along the seashore have resulted in debasement of coastal ecosystem and decreasing the life resources. Environmentally effectual coastal zone direction requires accurate, up to day of the month and comprehensive scientific information on which policy determination can be used. Mangrove Destruction and its Impact Importance of Rhizophora mangle has been recognised by assorted stakeholders of the society viz. scientists, authorities, local populations of biotic and socioeconomic services. Accurate estimations of planetary deforestation rates of Rhizophora mangles are non available ; its well-known environmental and socioeconomic impacts are observed and progressively documented in coastal communities that depend straight on Rhizophora mangles, and in highland communities with economic links to the seashore. The primary cause of devastation throughout the universe is clear cutting, illegal dumping and renewal ; these are carried for the intent of agricultural activities, aquaculture, urban enlargement, and resort development and have threatened the bulk of Rhizophora mangle ecosystem. This devastation worsening economic emphasis of mostly low-income, fast turning local population, who are driven to work Rhizophora mangles despite clear marks of debasement. Mangrove woods are a beginning of support for 1000s of coastal communities in developing states worldwide ; these communities traditionally harvest fish, runt, lumber, non-timber wood Products, and fuel wood from them. The importance of the Rhizophora mangle ecosystem transcends purveying services and includes regulative, ecological, cultural, and aesthetic services. However, these services are decreasing globally, most particularly the provisioning service, and this is seting the supports of coastal communities at hazard and increasing their exposure to tropical storms and rushs. These tendencies are the result of mounting anthropogenetic activities such as brackish H2O aquaculture, mangrove forest glade for substructure development and varied degrees of reaping for subsistence. Because of these force per unit areas, Rhizophora mangles in coastal tropical developing states are being degraded ; for case, 20-30 % of Rhizophora mangle woods have been lost in West-Central Africa since 1980 ( UNEP-WCMC, 2007 ) . Mangrove and Fishing Linkages Between Mangrove and Fishing Fishs and invertebrates use estuarial and onshore home grounds in a figure of ways: some are lone occasional visitants ; some use them merely at certain life phases, whereas others reside for good in the estuaries ( Lenanton A ; Potter 1987, Potter et Al. 1990, Potter A ; Hyndes 1999, Whitfield 1999 ) . There are assorted groups of fishes and invertebrates which show distinguishable association with Rhizophora mangle. Fishes which are found on occasion in estuaries are termed as Marine strayers ( Potter A ; Hyndes 1999, Whitfield 1999 ) and these strayers have least dependance on estuaries. There are species which uses estuaries and inshore parts for important clip period particularly during juvenile phase merely. In some marine species juveniles are merely found in Rhizophora mangles and these are termed as Rhizophora mangle dependant species ; e.g. , banana shrimp P. merguiensis ( Staples et al. 1985, Vance et Al. 1996 ) . Catadromous species travel between fresh and marine H2O besides use mangrove home grounds at certain life phases e.g. , barramundi Lates calcarifer ( Russell A ; Garrett 1983 ) . Some species spend their full life rhythm in estuaries and are termed as true estuarine species. The importance of Rhizophora mangle for prolonging production of piscary in coastal ecosystem is a widely held paradigm that mangroves act as of import baby’s room sites for piscaries species. The map of Rhizophora mangles as baby’s room sites is widely accepted ( e.g. , Blaber 2000, Kathiresan A ; Bingham 2001 ) and this paradigm is used for of import direction determinations on home ground preservation and Restoration of Rhizophora mangle ( Beck et al. 2001 ) . There are besides theories that provinces ; country of Rhizophora mangle home ground in an estuary translates to the secondary production and gimmick of commercial piscaries ( Baran 1999 ) . There are clear instances of illustration which depict the correlativity between the magnitude of commercial finfish gimmicks and the extent of Rhizophora mangles. For illustration, in the Philippines, a positive, but weak, correlativity was found between mangrove country and the gimmick of four households of commercial fi sh ( Paw A ; Chua 1991 ) . Freshwater Mangrove Marine Freshwater Mangrove Marine Figure Number of fish and shrimp species happening in fresh water, Marine and mangrove ecosystem demoing higher species diverseness in the Rhizophora mangles ( Islam A ; Haque 2005 ) . Mangrove as nursery site for fishes: Mangroves and estuaries portion characteristic characteristics such as shallow H2O, reduced wave action, high organic content in the deposit, high primary production and protection from marauders, which may all lend to their function as baby’s rooms. Nursery countries for fishes have been regarded as any countries inhabited by the juveniles, frequently with the grownups populating in separate home grounds. But, this definition of baby’s room is challenged by Beck et Al, ( 2001 ) ; he proposes a different image of fish baby’s rooms â€Å" a home ground is a baby’s room for juveniles of a peculiar species if its part per unit country to the production of persons that recruit to adult populations is greater, on norm, than production from other home grounds in which juveniles occur † . Harmonizing to this definition baby’s room is that portion of habitat country of juvenile which are most productive in footings of supply of recruits to adult popu lations and, hence, to piscaries. Based on the generative form and its association with the Rhizophora mangle fishes can be classified into following four classs: a ) Regular spawners The spawning activity of the species occurs on a regular basis in the Rhizophora mangle. The species are non needfully resident in the part, but they ever use it to engender. e.g. S. rastrifer, B. Ronchus B ) Occasional spawners The spawning activity in the Rhizophora mangle is simply occasional. This part can be used to engender, but there is no grounds that a great figure of persons in this group of species use it. These species are non as abundant in the Rhizophora mangle as those of regular spawners. e.g. C. parallelus, C. edentulus degree Celsius ) Matures in system The spawning activity of the species does non happen in the Rhizophora mangle, but this part is frequented on a regular basis during the concluding stage of ripening. e.g. I. Parvipinnis vitamin D ) Do non maturate in system The spawning activity does non happen in the Rhizophora mangle, and the gonadal ripening, if present, does non happen in many single. e.g. P. corvinaeformis, P. brasiliensis The exact function of Rhizophora mangles as baby’s rooms are non good understood but a figure of hypotheses have been proposed to explicate this function ( Robertson A ; Blaber 1992, Blaber 2000 ) . The three chief hypotheses are that Rhizophora mangles provide juveniles with ( 1 ) Safety from marauders Numerous piscivorous fish enter Rhizophora mangle during the high tide period ( Blaber et al. 1989, Vance et Al. 1996 ) therefore smaller fishes escape their marauders by come ining in Rhizophora mangle. This is attributed by assorted factors structural complexness of submersed flora, shallow H2O and turbidness can give important safeties from marauders, particularly for little, nomadic animate beings ( Robertson A ; Duke 1987, Robertson A ; Blaber 1992 ) . Mangroves provide the protection from prey by structural complexness as Rhizophora mangle home ground is really complex structurally because of pneumatophores and fallen dust ( leaves, subdivisions and logs ) , prop roots, buttresses and subdivisions. These constructions provide protection in assorted ways: by cut downing prey visibleness, by take downing brush rate of quarry and marauder, and by restricting the ability of marauder to seek for and gaining control quarry ( Ronnback et al. 1999 ) . Shallow H2O status does non favor the entry of big marauders therefore supplying another signifier of garbage for little fishes and crustaceans ( Boesch A ; Turner 1984, Blaber 2000 ) . It has been observed at assorted topographic points that little fishes and shrimps moved into more shallow Waterss while larger predatory fishes remained in deeper H2O at the peripheries of the Rhizophora mangles. High turbidness and shadow beneath the Rhizophora mangle canopy decreases the submerged visibleness. The turbid and shaded H2O frequently found around Rhizophora mangles may therefore supply an extra safety from ocular marauders ( Blaber A ; Blaber 1980, Whitfield 1999 ) . Juvenile fishes acquire attracted to turbid countries and may utilize the turbidness gradient to turn up nursery countries. Abundances of some fish species have been found to be higher in countries of higher turbidness ( Blaber 2000 ) . Figure: Conceptual conventional diagram of the food and energy fluxes in self-sustained Rhizophora mangle ecosystem and the interaction of Rhizophora mangle with next fresh water and offshore marine ecosystem. ( Beginning: Islam A ; Haque, 2005 ) ( 2 ) Abundance of nutrient Nutrient content and primary productiveness are normally really high in mangrove country and nutrient handiness is more for fishes and crustaceans than any other coastal home grounds. Food comes to the Rhizophora mangle system from upstream and from seaward and they are concentrated in mangrove country by pin downing. Primary productiveness in the Rhizophora mangle forest itself attributed to several beginnings including air plants, phytoplankton, mangrove trees, and benthal microalgae ( Ronnback 1999 ) . Assorted fishes consume most of their provender when they come to the mangrove country. Primary productiveness in Rhizophora mangle wood forms the footing of a nutrient web providing abundant and varied trophic resources to higher consumers ( Baran A ; Hambrey 1998 ) . Mangrove forest green goods litter throughput the twelvemonth, they have the ability to bring forth big measures of litter, runing from 10,000 to 14,000 kilograms dry weight/ ha/ twelvemonth ( Hamilton and Snedaker, 1984 ) . Most animals are unable to absorb this straight and necessitate bacterial enrichment before ingestion. However, sesarmid pediculosis pubis can straight devour Rhizophora mangle litter and/or store 30-80 % of the litterfall ( Ronnback 1999 ) . These pediculosis pubiss are eaten by fishes, making a tract for Rhizophora mangle foods to come in nutrient webs. ( 3 ) Shelter from physical perturbations Mangrove home ground is the country of low current, where impact of coastal tide gets reduced. This provides the little juvenile fishes benign physical environment to settle. Mangrove presence increases the abode clip of H2O, particularly in level, broad Rhizophora mangles with complex waterways ( Wolanski A ; Ridd 1986 ) . The juveniles of few species of crustaceans, such as banana shrimps Penaeus merguiensis and P. indicus ) , are found entirely in Rhizophora mangle ecosystem ( Staples et al. 1985, Vance et Al. 1998, Ronnback et Al. 2002 ) and are described as extremely mangrove-dependent. It has been established from assorted surveies that approximately two tierce of universe ‘s fish and shellfish crop are straight linked to estuarine home ground ( Robertson A ; Blaber 1992 ) . Mangrove Destruction Assorted surveies confirm the devastation of Rhizophora mangle throughout the Earth and in peculiar have focused on gauging the entire country cleared, rate of glade, loss of deposits and eroding ( Hatcher et al. 1989, Valiela et Al. 2001, Alongi 2002 ) . How to cite The Rapid Expansion Of Urban Spaces Environmental Sciences Essay, Essay examples

Friday, December 6, 2019

Emirates Airlines A Breakthrough In Aviation Industry

Question: Discuss about the case study Emirates Airlines for A Breakthrough in Aviation Industry. Answer: Introduction: Emirates Airlines is a UAE-based aviation company providing commercial air transportation services across the world. According to the findings of the Annual Report 2010-2011, the company has reached to highly prestigious ranks mostly because of its strategies focusing on the importance of adoption and encouragement of fair competition, transparency and an open skies policy. At present, the company operates 1200 flights per week across 6 continents from Dubai International Airport. The phenomenal success of the company in the global markets is reflected in the number of aircraft services it is offering to its customers. At present there are more than 170 aircraft, including the latest Airbus and Boeing Aircraft. The prime aim of the company is to effectively include the trending innovations in its ongoing workplace practices to become the most admired airlines across the world. Porters Five Forces Analysis The five forces analysis is a tool for understanding where power lies in a business situation and even compares the current strength of the company with that of the competitors. In case of the Emirates Airlines, following are the specifications in this context: 1. Threat of Entrants:The airline industry has always been a low entry barrier industry, which means its rules and regulations have always been flexible for the new entrants. The Middle East has a number of good sources of finance which is considered as the prime entry barrier. As the industry requires a periodic advancement in the technology and the level of expertise it has incorporated into its working strategies, hence, the sources of finance make all things purchasable conveniently. There is a direct impact on the profit rates of the company due to the entry of the new entrants hence the risk is quite high. 2. Intensity of Competitive Rivalry:The level of competition in the airline industry has always been quite high and due to this reason the company tends to earn a low return on every new venture it introduces. But the risks posed by the competitors are highly avoided due to the support offered by the government in terms of finance or legal flexibilities. 3. Bargaining Power of the customers:The bargaining power of the customer or the buyer in the Aviation industry is somewhat low. This power is defined as the ability of the customer to put pressure on the service providers so as they introduce new services and reformations in the current ones in compliance to the perceptions and needs of the customers. If the bargaining power is high, then the customers are less sensitive towards the price changes in the market. 4. Bargaining Power of the suppliers:The bargaining power of the suppliers is quite high in the company. For Emirates Airlines, Airbus and Boeing are the major suppliers and the competition between the two is quite high. The power of suppliers is high because they may refuse to work with the firm during economic turmoil or may also introduce exorbitant prices for the exclusive resources. 5. Threat of Substitute Products:In the Middle East markets, there are two types of players namely budget and luxury. This leads to a huge price difference. So for a short distance flight most of the people prefer cheaper tickets. This lowers the profit rates of the Emirates that highly focus on its luxury flights. Also, the services offered by the competitors have a wide difference in the price performance when compared to the Emirates. External Analysis The external analysis of the company could be done using the PESTEL analysis tool. It is an analytical tool that helps the organization to map the external trends or forces that may have a positive and negative impact on the organization. The PESTEL analysis of the Emirates Airlines is as follows: Political: The two major political issues that have a deep impact on the working strategies of the Emirates include Wars and terrorism. The activities related to both these issues leaves the countries unattractive for the tourists and business partners. The terrorist activities in countries like USA, Lebanon, UK and Qatar have contributed in cutting down the passenger traffics in such vulnerable areas. Economic: The aviation industry has boomed greatly because there has always been a financial support from the countries in which it is operating. For instance, UAE has always readily invested in its major airports of Abu Dhabi and Dubai and the researchers have also predicted that this investment will tend to exceed DH 71 Billion in the coming two decades. Social:The social factors include increasing global population, literacy rates and improving lifestyles of the people. In UAE, the number of expatriates has increased a lot in the last decades and this has made a direct profit for the aviation company as these expatriates travel regularly to their homelands. But the population of a country isn't always expanding. In times of epidemics, like Bird Flu and other killer diseases, the population of a country declines rapidly and at that time the economy of the company dwindles. Technological:Technology has always influenced business both in a positive as well as in a negative manner. For instance, the e-ticketing service and availability of the internet has made people to consider Airlines as a quick and a better option. At the same time it has also bought the current and potential customers closer to the Aviation Sector. On the contrary, the concept of Tele and Video-Conferencing has made the corporate business person to interact with one another without travelling. This has reduced the numbers of businessman travelling to various countries for face to face meetings. Environmental:The climate changes due to increase in pollution levels have also posed a number of challenges to the company. Like all the others, Emirates have to follow a concept of Green Flying to protect the environment. Such initiatives are quite costly and the companies have to keep aside additional money for their implementation. Legal:Emirates Airlines, like all the other Airlines in the Aviation industry, are constantly bombarded by the customers and staff members with lawsuits in times when they are displeased with the services or working policies of the company. Also, there are a number of rules and regulations of a country, to which the company has to abide and moreover all these rules are in a dynamic state, so the company has to reform its strategies and policies according to these changes. Internal Analysis The internal analysis of the Emirates Airlines could be done by using the SWOT analysis tool. It is a structured planning method that evaluates the Strengths, Weaknesses, Opportunities and Threats for a company being analyzed. The SWOT analysis for the Emirates is as follows: Strengths: A strong financial and political support from the Middle East Government. The company has been able to establish a strong hub in Dubai. The services offered by the firm are satisfying millions of people all over the globe and hence has become the most preferred airlines among the customers. The company has provided job to around 50,000 employees till now. Weaknesses: High prices and luxurious services in comparison to the competitors. Limited services for the middle classes and budget travelers. High operating costs due to huge investment in buying an aircraft. It is a young airline and also it is not a member of any global alliance. Opportunities: As mentioned above, the UAE government will be making huge investments in development of airports in Abu Dhabi and Dubai in the coming two decades. The global population is growing at an accelerating pace. The people are becoming well versed with computers and the internet these days. The improving lifestyle of the people has attracted maximum customers towards tourism industry, promoting sales of the company. Threats: The political stability in the Middle East region is very low and it is prone to a number of wars and terrorist activities. The competitors and new entrants are offering similar services at lower prices. The bargaining power of the customers is quite high and hence can pose threat to the company. The natural crisis like Earthquake, Landslide, or Hurricanes could hamper the tourism flow in the country. The technological reformation of e-ticketing system could be hacked illegally by the hackers or could face the virus attack hampering the booking system of the company. Stakeholder Analysis A stakeholder is a person, group or organization that has a say in the companys decision and is affected by the objectives and actions of the company. The major stakeholders of the Emirates are: 1. Customers: These are the ultimate source of profit and the Emirates develop a number of strategies to retain the current customers and attract the new ones. Although customers are quite pivotal to the firm yet they do not play a major role in influencing the management of the firm. 2. Employees: As Hospitality is a prime element of the Travel and Tourism industry, hence, the staff members play a crucial role in the companys decision-making process. There are a number of cases when the company has reformed its strategies due to dissatisfaction among the employees. 3. Competitors: Emirates has been a market leader when one talks about luxury travelling, but there a number of competitors that offers cheap flights in the markets. The major competitors include Etihad Airways, Qatar Airways, Jet Airways and Air India. 4. Suppliers:The major suppliers of the company include Boeing and Airbus. These suppliers have a great share in the profit of the company. Apart from this, the company also highly depends on the online travel agencies for the e-ticketing services. These agencies are namely, cheapflights.co.uk, expedia.co.uk, etc. These websites provide cheap and convenient deals to the customers. 5. Media:Media plays a crucial role in promoting the services of the company. The advertising campaigns attract a huge customer base for the firm. The company also tries to keep good relations with the firm to maintain a close relationship with its customers. 6. Government:The Company has a number of legislations: European, Domestic and International. These legal systems are quite strict and cannot be easily tailored according to the requirements of the firm. There are a number of cases when the legal obligations of some specific countries do not allow the company to operate its flights. Addressing the building blocks of Competitive Advantage Emirates Airlines has been so successful till due to its pricing strategy it uses against its competitors. Apart from the airlines industry, the company has also adopted a number of new positive moves by entering into new innovative businesses. The corporate strategy of the firm aims to create a good image of the company in front of its customers to rapidly increase its customer base. The four building blocks of competitive advantage of the emirates are efficiency, Quality, Innovation and Customer Responsiveness. The company has adopted a number of measures to address these building blocks. The simplest measure of Efficiency is the quantity of inputs that it takes it to produce a given output. Emirates has always developed its strategies and policies in compliance with the needs of its customers. In other words, it has always given an input predicting a high level of outcome. Contrary to its competitors, Emirates has introduced better services to attract a huge customer base. The Qua lity of the services offered by the company has been appreciated by millions of customers all over the globe. This is because the company has never compromised with the services it offers. Customers are considered as a prime element by the firm and most of the policies and services are framed keeping in mind the changing needs of the customers. The firm has also been involved in introducing a number of advancements which are unique to the company and has given an edge over the similar players in the Aviation sector. For example, Emirates was the first company to introduce Audio and Video on demand on every seat of every class in its flights. Similarly, it was also the first to launch 1,000 entertainment channels on demand. The company is also known to adopt an innovative concept of on-board spa and shower concept giving a luxurious experience to its customers. The innovative ideas have allowed the company to take risks and strive in the business world. A Major challenge for any emerging as well as for a well established business is to analyze the changing needs of its customers and then develop products and services in compliance to those changing demands. This is known as Customer Responsiveness. The Emirates has been successful in evaluating the perceptions of its customers and have collaboratively worked to develop services according to their needs. The other competitors of the same genre have also developed a number of services, but their timing was not perfect. Strategic Alliances Strategic Alliance is an agreement of cooperation signed between two or more independent firms to work together to achieve a common objective in an efficient manner. After entering into this agreement, the participating firms remain independent from one another and do not form an entirely new entity. At present Emirates has already entered into a strategic alliance with the Qantas, having its traditional hub in Singapore. Although this partnership was specifically made to support the dwindling business of the Qantas, yet the other participant too had a direct benefit from the alliance as the competitive pressure was minimized to some extent. In a Strategic Alliance partnership, the following five criteria are identified as being crucial to success of any commercial partnership: Investment: As investments in alliances are made by all the participating firms, hence there are chances of raising huge funds for new plans for the companies. Even in times of economical crisis, one firm could help another to cope up with the adverse conditions. Innovation:As the competition in the aviation is rising day by day, due to entry of new innovative companies, hence the old leaders have to establish their strong ground by adopting a number of innovative ideas in their working strategies and even include technological advancements in the services they offer to their customers. As the Emirates has been known for being the first in introducing technological advancements, like Audio and Video on demand at every seat on the flight, hence seeking alliance could help the firm to maintain its position in this direction. The new emerging firms, although lacks a number of crucial resources, but still have the capability to take risks of adopting new innovative changes. Operations:As in Strategic Alliance, both the firms work independently, hence the operations also remain independent of one another. The operations planned for the participating firms are to be aligned to one another to avoid any sort of clash. Communications:The joint management of the alliance works together to gain the attention of the customers by communicating the efficient idea of the firm operations in a more efficient manner. The innovative ideas of all the participating firms could be combined to deliver the real objectives of the airlines and hence strengthening the customer-company relationships. Values:Creation of a joint value is a better option than employing values of a firm at an individual level. The joint values include the introduction of long term revenue generation plans and increment in the global reputation of both the participating firms. This could be employed on a large scale to improve the performance of the firms. Emirates going Global The Emirates Airlines has already adopted the idea of expanding its business from its hub in the Middle East and this decision was taken at a very early stage of its development. The idea of going global has already benefitted the firm in a variety of ways. For instance, as the bargaining power of the suppliers have always been quite high, hence with the idea of getting global the firm has discovered a number of cheap suppliers overseas with the same level of quality. In the same manner, as the lifestyle is changing all over the globe at a rapid pace, hence, the firm has also started to target a number of international customers developing services to meet their specific needs. Potential Problems need to be addressed and Recommendations Although the idea of getting global is profitable in every sense, but it has a number of problems associated with it. Some of the recognized problems for the Emirates Airlines are: The international customers have different perceptions and demands when compared to the local ones. Analysis of such varying consumer behavior and developing companys policies and strategies in alignment to them is a tedious job as the company executives will have to design different policies for different markets. The legal obligations also vary from country to country. Some countries have quite flexible legal structure for the aviation industry while the others are strict in this case. Hence, the firm has to face a number of legal problems associated to every new market they explore. The entry into global markets forces the firm to lay more emphasis on the quantity of the services they are offering rather than its quality. This is because as the popularity of any commercial increases worldwide, then its demand tends to increase automatically. In such a case the Emirates have compromised in the quality of services in certain small nations. The recommendations for the above mentioned problems could be as follows: In order to minimize the losses at global level, the firm could introduce a handful of cheap flights for budget-conscious population and could use the generated revenues in strengthening its luxurious flights. The firm could also collaborate with the local leaders in the international markets to understand the behavior of the markets they are planning to target. This pre-analysis process will help the firm to introduce only selected services in the markets that are in compliance with the perceptions and economic-status of the target groups. A deep knowledge of international legal systems and forming a separate committee to handle such issues could help the firm to quickly resolve legal problems and focus entirely on generating huge revenues from new markets. Bibliography Ashidiqy, A., 2014. Emirates Airlines Draft Strategic 2013-2014. Emirates Airlines Draft Strategic 2013-2014, 09 February. CAPA Centre for Aviation , 2015. Emirates Airline turns 30: Just as it has changed the world, now Emirates faces its own changes. Emirates Airline turns 30: Just as it has changed the world, now Emirates faces its own changes, 26 October. Cederholm, T., 2014. PESTEL framework analyzes the industrys external environment. PESTEL framework analyzes the industrys external environment, 03 September. Georgieva, A., 2016. PESTLE analysis Airplane industry. PESTLE analysis Airplane industry, 10 March., Available at: https://prezi.com/_wao8icmmatr/pestle-analysis-airplane-industry/ Haines, G., 2013. 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Emirates Airline Case Study: Prezi, Available at: https://prezi.com/vv-fdkyn3ksk/emirates-airline-case-study/ Schaar, D., 2010. Analysis of Airport Stakeholders, Available at: https://catsr.ite.gmu.edu/pubs/ICNS_Schaar_AirportStakeholders.pdf The Emirates Group, 2016. The Emirates Group: Our Innovation. [Online] Available at: https://www.emiratesgroupcareers.com/english/about/why/innovation.aspx The student centre, 2016. Designing a Quality Management System: A Case Study on Emirates Airline. Designing a Quality Management System: A Case Study on Emirates Airline. Ukessays Team, 2015. Continuing Success Of Emirates Airlines Marketing. Continuing Success Of Emirates Airlines Marketing , 23 March. Yadav, A., 2009. Emirates- Porter's 5 forces: Scribd., Available at: https://www.scribd.com/doc/23940023/Emirates-Porter-s-5